Win $10,000 – Havaianas Flip-flops + Threadless.com
Havaianas Partners with Threadless.com to Launch
First Ever Flip-Flop Design Challenge
$10,000 In Awards And Chosen Designs To Be Sold On Havaianas Website
New York, NY, March 10, 2010 – Havaianas, the world’s most stylish and comfortable flip-flop, is collaborating with Threadless.com, the world’s premier online design community, to launch the website’s first ever footwear challenge on March 15th. Six designs will be chosen, manufactured by Havaianas and sold as limited edition sandals on www.havaianasus.com this July.
In honor of the site’s 10th anniversary, Threadless.com will be making its first foray into the accessories category with the “Threadless Loves Havaianas” design challenge. “For our first design challenge outside of tees, we’re bringing the talent of the Threadless design community to footwear fashion,” said Threadless.com co-founder, Jake Nickell. Adds James Anstley, Director of Marketing at Havaianas, “Threadless.com and Havaianas both value creativity, cutting edge design and easy going style making this partnership a perfect union. We are delighted to engage the design community with this unique challenge and excited to see the results.”
Starting March 15th, contestants can register for the challenge and submit their designs at www.threadless.com/loves/havaianas. Havaianas and Threadless will select two designs from original artwork submitted and voted on by the Threadless community. The four remaining designs, featured below, have been selected from the Threadless.com archives. All six limited edition designs will be sold exclusively on the Havaianas website in July for $28. Threadless.com will also produce and sell t-shirts featuring the six designs for $18-20. In addition to having their artwork transformed into sandals, the two chosen designers will share $10,000 in awards.
About Havaianas:
Havaianas flip-flops are truly the best rubber flip-flops in the world. The ultra-high quality of Havaianas is due to a top secret rubber recipe that makes the flip-flops as soft as marshmallows. While there are many copy-cats in the marketplace, Havaianas fans know there is no substitute for authentic comfort and style. Havaianas are continuously showcased on fashion show runways around the world and can often be spotted at some of the world’s highest caliber events. An affordable luxury since 1962, every pair is still lovingly designed and manufactured in Brazil – offering hundreds of unique colors and patterns to fit your every style and need! www.havaianasus.com
About Threadless.com:
We’re not your average t-shirt company. The designs on Threadless tees are sourced from an ongoing open-call for t-shirt submissions from a worldwide community of amazing artists and designers. Once submitted, our community of over 1 million members casts votes that help decide which designs become Threadless tees. Threadless began in 2000 as a hobby and has since become the poster child for the power of crowdsourcing: integrating the involvement of a passionate, authentic and highly active community into every aspect of our business. In other words, we’re all awesome together! Join the awesomeness at www.threadless.com.
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