I was stoked to be invited to the G-Shock Launch Event last night in Huntington Beach. It was a great event and awesome to see G-Shock & Surfrider's Collaboration.
G-SHOCK AND SURFRIDER FOUNDATION LAUNCH EVENT
G-Shock Technology Meets Surfrider Style
Huntington Beach, CA – After last summer’s highly successful collaboration to commemorate 25 years of protecting the world’s oceans, waves and beaches, G-Shock and the Surfrider Foundation have joined forces again to create a second co-branded collaboration watch. To celebrate the launch of this new timepiece, G-Shock and the Surfrider Foundation hosted an intimate affair at the Hilton Water Front Resort in Huntington Beach.
Just footsteps away from the palpable U.S. Open of Surfing excitement, G-Shock collectors, surfers from around the globe and supporters of Surfrider's incredible efforts all turned out to check out the latest timepiece collaboration. This year, the work that the Surfrider Foundation champions is even more highlighted by our current eco-crisis. These disasters call out to the importance of an organization like the Surfrider Foundation to protect the world’s oceans, waves and beaches.
Ecologically conscious, the G-Shock X Surfrider watch has Self-Charging, Tough Solar Power technology – a tiny, solar panel combined with a large-capacity rechargeable battery, which enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change. With its shock resistant construction, unmatched solar power function and recycled packaging, the GRX5600SRF-3 is a tough, fashionable and more importantly, eco-friendly accessory.
Built for avid surfers around the globe, the G-Shock X Surfrider timepiece features a Tide Graph function with 100 pre-set site locations as well as a Moon Age & Phase Data indicator for the ultimate tracking the tides. The watch’s bright yellow and deep jade motif with the Surfrider logo on the band and the back case add an extra pop of color on the beach or out riding the waves.
The GRX5600SRF-3 combines G-Shock technology and Surfrider sensibility with a portion of the proceeds benefiting the non-profit organization. Available now for $130, visit G-Shock Watches for more information.
