Later this month, one of the biggest surfing events of the year will engulf Huntington Beach, California as the 2015 US Open of Surfing gets underway. All of the world's best surfers will be competing along with a host of other action sports athletes who will take on the skatepark and other venues.
While the event is always a hit around the world and generally see's 100,000+ spectators each year, I have to admit that the excitement (and advertising/promotional efforts) here in Orange County, CA has been very lackluster. It could be a sign that I'm getting older and the event really appeals to those in High School and younger, or it could be that after the 2013 Riots fewer people have taken interest in returning to the event. Not to mention the waves last year were marginal at best.
So what does the 2015 US Open need for an epic contest? First and foremost, they need a good swell to attract the hardcore surf fans. Second, they need to do something completely unexpected that get's people excited for the event and changes things up from their often forumalic experience. Third, they need to launch a last minute promotional campaign across local Orange County radio stations to increase excitement and anticipation among local residents here in Southern California!